Did you ever read a sign or other such lettered media and realize without a doubt that what you read isn’t actually what the sign said? I give you the following example: this morning I found myself at a stoplight behind a Keebler truck. I glanced at the pictures of giant cookies and the big tree where Ernie and the other elves conjure up yummy cookie goodness. I read the slogan in huge letters across the truck’s rear door: A Little Elfin Magic Goes a Long Way. Except I read…
…you’re there, aren’t you?
…can you see it?
…are you laughing as hard as I was?
…thats’ right: A Little Effin’ Magic Goes a Long Way.
Indeed.
one small corner of the universe 
oh I want a truck of effing magic in my town!
ok, really what I want now is a cookie. a fudge stripe please.
xo
That is funny! An effin’ truck of magic!
This is hilarious! Oh, the things we do to entertain ourselves in traffic. My mind changes words like that all the time.
While in Boone during graduate school, I saw a white tanker truck with the name “Freeman Gas” and the bright blue flame logo for natural gas on its side. With the placement of the flame — its tip between the second “e” and the “m” — my mind read it “Free Man Gas.” I actually thought, “Ew…who would want that?”